Crem Helado | Power Brand

As easy as it seems, properly devised write-on effects aren't a straightforward motion graphics endeavor, so I made a custom pose morph toolset to create a jiggly writing effect in Cinema 4D. Finally, it didn't make it to be an approved version of the brand's identity but we just enjoyed the creation process.

Credits:

Art Direction and Technical Animation: Oscar Barrera
Joysticks 'n Sliders lip setup: Christian Cuellar
Lighting and Rendering: William Hooker